1. Behind the Scenes with NPL…

    November 17, 2009 : Written by NPL staff : Comments (3)

    Hopefully you’ve already taken a peek, but just in case you haven’t gotten to it, let us bring you up to speed!  NPL recently launched a series of Product Spotlight videos (currently available for Gallery Wraps and Albums) to help you better understand our products.  Our team spent a day on-site at a stunning studio in Baltimore, filming, laughing and working our little hearts out on camera. We’ve compiled a gallery of photos from the shoot to let you see how the day unfolded.  Enjoy!  A special thanks to Dan Hack of Hack Stone Film Group for your patience and dedication with this fun project… we had a ball!

    Discussing last minute adjustments to the script.
    Getting the giggles out before we started filming

    It's hard to see yourself on TV and keep a straight face
    Photobooks! We are so excited to launch this product at the end of the month! Stay tuned...

    Hack Stone Film Group got the perfect shot!
    The team watching take #1...

    Getting the final touches together for the Gallery Wraps Product Spotlight video!
    Molly and Ash filming the Photobooks Product Spotlight video


  2. Who Doesn’t Like A Discount?

    November 13, 2009 : Written by NPL staff : Comments (0)

    We certainly do and since we’re rapidly approaching the holiday season, we know albums are even hotter than normal right now.  So, we’re giving you 10% off all album orders now through November 20th.  Yep, designer covers and all!  Encourage your clients to give the gift of albums this year, be it from 2009 (and earlier!) weddings, family events, or just a collection of cherished images.

    To redeem your 10% discount, simply enter the promo code ALBUM in the review order screen!  Better hurry- this offer expires on November 20th!

    Just in case you haven’t already realized Nations’ offers the ultimate in quality and price for albums, check out our just launched product spotlight video and see for yourself!

    http://www.nationsphotolab.com/albums.htm

  3. Photoplus 2009- A SUCCESS!

    November 4, 2009 : Written by NPL staff : Comments (3)

    We delivered on our promise to wow attendees of the International PDN PhotoPlus Expo, which took place in NY, NY from October 22nd to the 24th.  Our booth was a buzz all weekend with current customers, new customers learning about all of our offerings, and thousands of $25 order giveaways getting handed out like candy.  Some PhotoPlus attendees were stunned to receive the free $25 orders from our lab, but we assured them that it is our way of letting potential customers try our lab with no-strings attached.  So… we came, we saw and we left satisfied!  Hope it was the same for you.

    To give those of you who were unable to attend a glimpse of what we just spoke about, we have inserted some great photos of our team, hard at work!

    Have questions for us, want to drop us a line?  Then click on the comments box below and let her rip!

    Ashley preparing the free $25 order giveaways... We gave away thousands!
    Chris and Molly sneak a quick high five before the start of Day #1!

    Infinity Flush Mount Albums
    Just some of our amazing products!

    Ryan, Molly, Chris and Ashley on Day #1 of PhotoPlus 2009
    Chris discusss the endless options for our Infinity Flush Mount Albums

    Ashley going through our brand new catalog with a booth visitor
    Jon busy behind the booth discussing one of many products!


  4. Stock Tips- Churn and Burn?

    November 3, 2009 : Written by jonathan : Comments (1)

    Competition among photographers has grown exponentially in the last few years. With the advent of digital, lower pricing and a wealth of information on the Internet, there are more professional photographers than ever. And with this comes stiff competition.

    One strategy is to just give your clients a disk of the high resolution images and send them on their way. Sure, it’s the easy way out; shoot, burn and move on to the next client. While this approach simple and neat, it may not be in the professional photographer’s best interest. Once you give that disc out, it’s like handing over your artwork and letting the consumer paint whatever they want on your finished canvas. There is no telling where the images will get printed and what you intended to shoot could become misrepresented. The pictures will likely be passed around to family and friends (who could also be potential clients) and your name is associated with prints that you had no chance to approve. The moral of this story: the perception of your prints is as important as anything in your business model.

    On the other hand, I think that the client has the right to a disc of the high resolution files. I do not think there is anything wrong with burning a disc, especially because of the high demand for that service.

    That being said, I think the best approach is a combination- one that offers professional prints, albums and products combined with a high resolution disc. This approach will satisfy your clients, keep you competitive and ensure that you have provided them with high quality prints that will be passed down for generations to come.